All Eyes on Sanya: The 2025 ELLE Style Awards Shine In
2025-10-27
On October 28, 2025, the world’s fashion spotlight will turn to latitude 18° north — to Sanya.
The ELLE Style Awards, hailed as the “Oscars of Fashion”, will make a dazzling debut in Sanya, launching a global wave of style under the theme “The Extraordinary New Wave.”
1. More Than a Red Carpet — A Citywide Fashion Phenomenon
This year marks the 80th anniversary of ELLE Magazine. Under the anniversary theme “Infinity ♾️”, the event will blend Sanya’s tropical charm with Eastern aesthetics, creating an immersive experience of style and culture.
More than a hundred international icons and creative pioneers will gather as haute couture meets ocean breezes, with the red carpet winding through coconut groves. Once again, Sanya — China’s world-class coastal city — becomes a global stage for fashion and glamour.
2. Citywide Celebration with Duty-Free Privileges
In the name of style — a festival for all!
During the event, Sanya’s three major duty-free malls will launch exclusive ELLE Style privileges, offering special discounts and surprise gifts for visiting guests.
3. About the ELLE Style Awards
Since its first launch in China in 2008, the ELLE Style Awards have been regarded as one of the most prestigious honors in the fashion industry — the “Oscars of Fashion.”
Over the past decade, with themes such as “Style Without Boundaries,” “Light Beyond Limits,” and “We·WOMEN,” the event has witnessed and inspired the rise of Chinese fashion and the fusion of Eastern and Western aesthetics.
In 2025, as ELLE celebrates its 80th anniversary, the Awards will return under the theme “The Extraordinary New Wave,” embarking on a cross-cultural journey with Sanya at its heart.
On October 28, 2025, the world’s fashion spotlight will turn to latitude 18° north — to Sanya.
The ELLE Style Awards, hailed as the “Oscars of Fashion”, will make a dazzling debut in Sanya, launching a global wave of style under the theme “The Extraordinary New Wave.”
1. More Than a Red Carpet — A Citywide Fashion Phenomenon
This year marks the 80th anniversary of ELLE Magazine. Under the anniversary theme “Infinity ♾️”, the event will blend Sanya’s tropical charm with Eastern aesthetics, creating an immersive experience of style and culture.
More than a hundred international icons and creative pioneers will gather as haute couture meets ocean breezes, with the red carpet winding through coconut groves. Once again, Sanya — China’s world-class coastal city — becomes a global stage for fashion and glamour.
2. Citywide Celebration with Duty-Free Privileges
In the name of style — a festival for all!
During the event, Sanya’s three major duty-free malls will launch exclusive ELLE Style privileges, offering special discounts and surprise gifts for visiting guests.
3. About the ELLE Style Awards
Since its first launch in China in 2008, the ELLE Style Awards have been regarded as one of the most prestigious honors in the fashion industry — the “Oscars of Fashion.”
Over the past decade, with themes such as “Style Without Boundaries,” “Light Beyond Limits,” and “We·WOMEN,” the event has witnessed and inspired the rise of Chinese fashion and the fusion of Eastern and Western aesthetics.
In 2025, as ELLE celebrates its 80th anniversary, the Awards will return under the theme “The Extraordinary New Wave,” embarking on a cross-cultural journey with Sanya at its heart.
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